Since its creation in 2007, this cultural event consists of organizing a unique event around the cinema. It is an opportunity to broadcast several films, documentaries or shorts, for nearly a week within the premises of IAE Lille.
The theme common to the various films is intended to stimulate a discussion on management methods, focusing on disruptions as well as innovative initiatives and the emergence of new practices. It is a question of considering with a certain critical spirit the social and managerial dimension brought by cinematographic productions. This is what constitutes his positioning, in a sense his commitment.
A debate ensued by a journalist, an academic or a professor specializing in the art of cinema. An exchange of ideas, opinions, opinions between professionals and the public.
